Lorde

Becoming Lorde

We combined with Lemonade Money to create a series of videos for Vevo. Glance’s Company director John Ford directed and lit the films. The main focus was around an underwater video, which Lorde was very excited about. Thankfully/luckily Lorde is a very competent swimmer as she grew up by the sea in New Zealand. This meant that we could get much longer takes than we normally manage when putting a subject underwater.

We have a great team of underwater filming professionals who we always work with when shooting in tanks. For this shoot we put a Red Epic into an underwater housing and submerged a set of underwater Kinos with a large 4k HMI giving us our ‘Daylight’ above.

The videos were a massive success and accumulated over 6 million views.

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